Frankenmuth Credit Union Rebrand
Concept
As a rebrand proposal for Frankenmuth Credit Union, it was important to expand the appeal of this brand yet maintain the recognizable image that has already been established in the current market. The rebrand was designed to give FCU a modern, minimal look while still maintaining its traditional hometown service feel. To do this, I focused on simplifying the traditional blackletter form to arrive at a mark that appears timeless yet still refers to the stable and trustworthy brand that the audience knows.
Description
Rebrand Proposal Brand Identity Booklet
Discipline
Logo and Business Identity
