Audi Twin Cup
Concept
Audi of America was seeking increased representation, participation, and engagement at all levels for the 2024 Audi Twin Cup, a worldwide competition search for dealership customer service excellence in which national winners would move on to represent their country internationally.
I had the opportunity to develop a branding and visual identity look and feel concept for the Twin Cup which could be used as the center of any further deliverable creations. While Audi's identity remained the foundation, the solution was to give a nod to the idea of craft through an illustrative design in the sketch-like vehicle. The sense of craftsmanship paired with a reference to the gear and circuit lines allow the designs to appeal to service, technology, and brand specialists while the power bar drives home the idea of powering up.
Description
A "look book" that fleshes out the Audi Germany Twin Cup Look and Feel
Discipline
Branding and Visual Identity
