Alchemy Branding
Concept
Alchemy is a clothing brand focused on providing high quality, affordable fashion founded on sustainability and ethical sourcing. With a target audience composed of young adults, Alchemy needed a brand image and identity standards that would appeal to their market and align with their positioning in the industry. I drew inspiration from the meaning of alchemy itself, and the parallels it has with fashion such as the ideas of creation and combination. This inspired the subtle use of alchemical symbols in the logo along with an implied continuous stroke for a subtle nod to building continuity in fashion through clothing pieces that are paired together to create a unified and complete look.
Description
Brand Identity booklet
Discipline
Logo and Business Identity
