In the American Grain
Concept
In the American Grain is a Michigan local brewery that was seeking branding and packaging for their craft beer. Through a series of illustrations that reference the ingredients, I arrived at these solutions with the goal of instilling energy and character into the brand. While it was important to distinguish each of the unique beers through their individual illustrations and colors, all three labels are unified under the same style, and consistent negative space is used to convey a high-quality feel and capture attention on the shelf.
Description
3 sets of bottle labels and custom die-cut beer carriers
Discipline
Branding, Packaging
